Our Story

an Industry

NanoCure® Protective Coatings was the first to employ nanotechnology for its vehicle appearance protection programs, and in doing so, set a new standard across the vehicle industry. We’ve since evolved into the premier manufacturer of proprietary protectants for interior and exterior vehicle surfaces.

Our leadership team features an unmatched combination of industry expertise from the worlds of auto dealerships, chemical manufacturing and more. We leverage that experience to provide an outstanding, unmatched level of full-service support to our partners.

Our History

Meets Innovation

We’ve continuously sought to develop superior formulations that soar beyond the typical characteristics of protective coatings. We were the first to feature nanotechnology in our protectants and now offer best-in-class ceramic protection for the automotive, RV, powersports, marine and golf markets.

  • Nanotechnology

    First to pioneer nanotechnology for appearance protection

  • NanoCure Logo

    Acquired by Dent Zone Companies
    (now known as Nobilis Group)

  • NanoCure manufacturing

    Relocated manufacturing and bottling operation to Irving, TX

  • Added state-of-the-art production line

    Added state-of-the-art production line

  • Expanded exclusionary appearance programs to RV, powersports and marine

    Expanded exclusionary appearance programs to RV, powersports and marine

  • Little dirty girl , baby in a safety car seat. Safety and security

    Introduced industry’s first variable-term appearance service contracts

  • Front grill of a car

    Created private label programs for several large administrators

  • Technician treating vehicles with Positively Clean disinfectant and sanitizer

    Introduced EPA-registered Positively Clean disinfectant

  • NanoCure works at the molecular level to protect motor vehicles

    Introduced revolutionary water-based ceramic protectant

  • the crystal lattice of graphene

    Introduced Ceramic Graphene vehicle protectant into the marketplace

  • Dealers' Choice Platinum Award 2023

    Won Dealers' Choice Platinum Award in the Appearance Protection Category

Our progress never stops its march forward, and neither does our eye for innovation.


We combine ongoing vehicle protectant advancement research with a drive to understand the needs of our partners, clients, and their customers. This fuels our product development efforts to deliver compelling programs that go beyond the standard offerings of other providers.

Additionally, we control every step of our chemical manufacturing process to ensure a quality result. NanoCure® Protective Coatings are manufactured in our own facility in Irving, Texas, on a state-of-the-art production line, giving us the ability to scale to any opportunity.

Leadership Spotlight
JOHN MARTIN President, NanoCure Protective Coatings

John Martin

President, NanoCure® Protective Coatings

A pioneer in the automotive aftermarket industry, Martin began his career in 1976 with the company founded with his father, where he manufactured and sold car wash systems, high-pressure cleaning systems and water-based biodegradable detergents and degreasers. In 1984, the Martins were recruited by a nationally respected auto appearance chemical manufacturer to distribute its line of automotive detailing products. Martin eventually became a partner with the company, until parting ways in 2010. Since 2014, Martin took on the role of President of NanoCure Protective Coatings, where he continues leading the innovation today.

Our Core Values

Where Passion
Meets Purpose

Everything we do is centered around protecting and restoring motor vehicles and providing specialized protection programs that also maximize partner performance.

Icon for Relationships for Life

Relationships for Life

We treat our clients like true partners—their success is our success. We fully engage with our partners to keep our promise to them, always delivering the best for their customers.

Icon for Team Spirit

Team Spirit

We help our partners, customers and team members whenever needed. We promote a safe environment for open and honest communication. We hold ourselves accountable and have confidence in our team to do their part.

Icon for Driven to Excellence

Driven to Excellence

We raise the bar and aim higher. We question the status quo and seek a better way. Our aim is to be extraordinary by doing the extraordinary in everything we do.

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